Matching Socks


Because the arousal is the same whatever the emotion (it only varies in intensity), your brain has the job of matching the arousal with the right thoughs. Cordelia Fine thinks of it like trying to  matching socks – if you have two that are bright blue with a cartoon dog on them, no problem. But if they are only slightly different, it’s easy to snatch up any old sock that looks about right. The consequence of this is that you attribute your arousal to the wrong thing.

In my next post in The Emotional Brain, I am going to talk about an experiment that shows how this can happen. It involves sexual arousal. Sex not socks. Actually, the participants are wearing socks, but sexy stuff happens at the same time.  Actually, the socks really are not relevant – the sex is. Don’t be put off by the socks thing.

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