If you ask someone for help you may be afaid that they will tell you no or try to help you in their way, not necessarily how you want them to help you. This fear drives people to the self-help authors and gurus. They keep raking in the bucks.
And guys like Jim Camp who write about negotiation get put in the business section. People in business can’t screw around with self-help. They want results. They want the skill set to get results.
What do you want?