The saddest thing in business
You could have the best marketing, the best products, great employees, be extremely motivated and have all the capital you need to build your business, but if you are a poor negotiator, you are likely to start wondering if you need better marketing, a better product, better employees, and more capital anyways. You might spend years chasing your tail, and in the end, if you don’t figure out that you are a poor negotiator and find a way to get better, you will not achieve what you could.
All your hard work hinges and best decisions hinge on how well you negotiate.
In addition, when you negotiate well you are better able to discover problems in the aforementioned areas in your business. Each negotiation is like a probe that that picks up on what is holding you back in the world of your customers, suppliers, and employees.
Negotiations are the least comfortable and most challenging events of our business lives. Negotiations are where the rubber meets the road, and if you are not prepared you will end up with skid marks on your face.
My work as a negotiation coach is extremely satisfying because I see my clients really get to reap the rewards of their hard work in other areas of their business.